Royal Croquet Club sets up in Melbourne for 2 weeks of delicious foods, live entertainment, Pimm’s Cups and of course croquet games. The Croquet club was more than your typical festival. It was a full on lifestyle event that catered to the hearts of many. If you are into trendy foods like myself then you would have been in heaven. The festival had every type of food you could imagine and the best of all was Gelato Messina with their Campbell’s soup inspired gelato. Their were four different flavours of gelato all with funky names and packaged in a different colour “soup can”. From a marketing and public relations stand point, Gelato Messina absolutely killed it with their branding. If you attended the Croquet Club, there is a guarantee you have a picture with their cool soup can. If you haven’t seen the craze yet, search the hashtag #royalcroquetclub or #gelatomessina on Instagram for tons of pictures from the festival.
To go along with the great food, the decorations, the lights and the music were very on point. It totally made you feel like you were transported to an old school festival with a modern twist. Pimm’s was also one of the main sponsors which made the cocktail lovers jump for joy as they got to have a perfect summer drink in hand. Festivals like these are so important as I believe because it takes you out of your everyday routine and shakes it up with imagination. It made me feel like I was 6 years old eating ice cream at a fair. The best part about things like the Croquet Club is that you are never too old to go out and enjoy yourself.
If you haven’t checked it out yet you still have today and tomorrow to go enjoy some Pimm’s and Gelato Messina!
Carly Jensen xo